Everything a builder can do on BharatLocal — every screen, every button, every plan. Deep enough that your sales manager can read it once and run the CRM without further training.
The Builder side of BharatLocal is a complete CRM for anyone selling under-construction or new-launch property — RERA-registered developers, property promoters, project marketing agencies, and channel partners. It replaces your spreadsheet, your WhatsApp Notes chats with leads, and your printed brochures with a single phone app.
After subscribing, this becomes your home screen. Path: More → 🏗 Builder CRM → Open dashboard
When a buyer taps "Contact Builder" / "Call" / "WhatsApp" / "Visit Request" on your project listing, a row is created in builder_leads. That row shows up in your inbox in real-time with a push notification.
| Button | What it does |
|---|---|
| 📞 Call | Opens phone dialer with buyer's number. Auto-marks status → contacted, records first-response timestamp. |
| Opens WhatsApp pre-filled with your auto-response template + a deep link back to the property. Status → contacted. | |
| ✓ Mark Qualified | Status → qualified. Use when the buyer has budget, timeline, and serious intent. |
| 🎉 Mark Converted | Sale closed. Status → converted. Counted in your conversion % metric. |
| ✗ Mark Lost | Buyer dropped off. Status → lost. Reason field appears: budget / timing / location / competitor / other. |
| 📝 Add Note | Free-form notes — useful for next-call reminders, family members' names, budget constraints. |
| 👤 Assign | Premium-only. Assigns the lead to a team member by name. They get a push notification. |
Tap any chip to filter the list:
Pre-write the messages you send most often. When a buyer inquiry arrives, you can tap 💬 WhatsApp and pick a template instead of typing.
| Variable | Replaces with |
|---|---|
{buyer_name} | "Mohan" — name the buyer entered on inquiry |
{property_title} | "Aparna Moonstone, 3BHK Premium" |
{builder_name} | "Aparna Constructions" |
{price} | "₹1.45 Cr" |
{contact_link} | https://bharatlocal.app/p/123 — deep link to that listing |
Post photo updates of construction milestones. Every buyer who saved or inquired about that project gets an FCM push notification — keeps cold leads warm and turns serious buyers into repeat-checkers of your profile.
Buyers tap 📅 Book Site Visit on your project page and pick a date+slot. The booking shows on your dashboard as a card with their name, phone, party size, preferred time.
Three charts give you the full picture:
Horizontal bars showing how leads drop off: Total → Contacted → Qualified → Converted. Each bar shows count + drop-off %. If your contacted-to-qualified rate is below 30%, your sales team needs better qualification questions.
Line chart of inquiries-per-day for the last 30 days. Spot which marketing pushes worked — did your WhatsApp campaign on day 12 spike inquiries?
Pie chart: how many leads were Call / WhatsApp / Visit Request / Message. Tells you which CTAs work best — most builders find WhatsApp converts 2× call.
Conversion % — bold, 32pt, at the top. Goal: keep it above 8%.
Download all your leads as an Excel-compatible CSV for your CA, MIS reporting, or to import into another CRM.
Featured listings appear at the top of search results for their locality/city, with a gold ⭐ chip. They get 3-5× more views than regular listings.
A green ✅ Verified badge next to your builder name on every listing + on your public builder profile. Statistically increases inquiries by ~40% in our pilot data.
Buyers who have inquired or visited can rate your builder 1-5 stars and leave a written review. The average appears next to your name everywhere — listings, search, builder profile.
Computed automatically every night. Shown to buyers as a single 0-100 number with a 5-segment progress bar on your builder profile. Drives where you rank in the Builder Leaderboard.
| Factor | Weight |
|---|---|
| RERA verification status | 25% |
| Past project on-time delivery (%) | 20% |
| Avg buyer rating | 20% |
| Lead response SLA (avg minutes) | 15% |
| Number of completed projects | 10% |
| Verified badge held + Construction Diary posts last 90d | 10% |
One Premium subscription, multiple staff logins. Each rep uses their own phone number to log in but works inside your builder's CRM.
| Role | Can do |
|---|---|
| 👑 Owner | Everything — billing, invite/remove members, all leads, all settings |
| 🧑💼 Manager | See & edit all leads, post diary, view analytics. Cannot manage billing or team. |
| 📞 Agent | See only leads assigned to them, reply via call/WhatsApp, update status. |
| 👁 Read-only | View leads + analytics. Cannot edit anything. Useful for management observers. |
Tap any team member row to get:
Open the same Builder CRM signup screen. The plan card for the upgrade highlights. Tap Upgrade ₹14,999/mo. Razorpay opens, you pay only the difference for remaining cycle. Pro-rating is handled server-side.
Blocked while you're on a higher plan and still inside the paid period. Backend returns HTTP 409 with message "You're on Premium until 15 Jul 2026 — switch will activate on that date." Set a reminder; when expiry hits, your subscription becomes Free and feature gates kick in.
During checkout, toggle 🔁 Auto-renew monthly. Razorpay Subscriptions takes over — debits your saved card/UPI on day 1 of each cycle and creates a new subscription row server-side. Cancel anytime under Dashboard → ⚙ Subscription → Cancel auto-renew. The current paid period stays active till expiry.
If a renewal charge fails, you get a push notification + WhatsApp + email. You have 3 days grace to retry from the app. After that:
grace — dashboard still works, banner says "Payment failed, retry"expired — Free-tier limits apply, team members lose accessMost large Indian real-estate portals were built for buyers; the builder/seller tools are an afterthought bolted on for ad revenue. BharatLocal is the opposite — the buyer experience is great, but the builder CRM is the product. Here's what you only get here:
| Feature | BharatLocal | Typical portal |
|---|---|---|
| Entry price | Free tier — 3 projects, 30 leads/mo, ₹0 | ₹5,000-25,000 minimum to list anything |
| Premium CRM | ₹14,999/mo — all features, unlimited seats | ₹40,000-1,00,000/mo + per-seat fees |
| RERA verification | Auto-synced nightly from state RERA portals — your listing shows live RERA number with a green badge | Honor-system text field, no verification |
| Construction Diary | Push photos of milestones → every saved-buyer gets FCM notification → cold leads revive | Doesn't exist. Buyer who saved 6 months ago forgets you. |
| Reputation Score | 0-100 multi-factor (RERA + delivery + reviews + SLA), recomputed nightly, public | Star rating only — paid placement masks it |
| Lead response SLA | Avg minutes shown publicly on your profile — incentive to reply fast | Hidden from buyers |
| Team / multi-seat | Unlimited staff seats on one Premium plan | Per-seat add-ons at ₹2,000-5,000/seat/mo |
| AI Buy Score | Each listing gets a 0-100 score from 7 signals (price vs locality, builder rep, RERA, EMI affordability, locality growth, age, amenities). Helps your fairly-priced listings stand out. | No equivalent |
| Locality Intelligence | 7-year YoY price growth chart, walkability, hospitals nearby, schools nearby — buyer sees this in-context on your listing | Static "About this area" paragraph |
| Future-price forecast | Backend model projects 1/3/5-year price for the locality, shown on your premium listings | Doesn't exist |
| WhatsApp-first UX | Every CTA → WhatsApp deep link with template + property link pre-filled | In-app chat that no one opens |
| Multi-language | English + Hindi + Telugu (more states soon) | English-only or English + Hindi |
| CSV / Excel export | Built-in on Premium — your CA gets it in one tap | Enterprise tier only, often gated behind sales calls |
| Pricing transparency | All plan prices on website + in-app, self-serve checkout | "Talk to our team for pricing" |
| Site Visit calendar | Buyers book directly from listing → shows in your day/week view → SMS+push confirm flow | "Request callback" then offline coordination |
| Buyer Compare | Buyers compare 2-3 properties side-by-side. Your fairly-priced project beats the over-priced one head-to-head. | No equivalent |
Sign up free, list 3 projects, see if buyer inquiries actually arrive. Upgrade only when you need bigger limits.
⬇ Download BharatLocal APKBharatLocal is currently in pilot testing. Features, prices, and availability may change without notice. Use at your own risk.
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